Terry, we want you!

Film and TV star Terry Crews, ex-England footballer John Terry and Facejacker’s Terry Tibbs – York’s Chocolate Story wants you!

Our diverse list of Terrys has brought pleasure to millions down the years and now each can have their own, sweet experience on us – and you can, too. But ‘why?’ I hear you ask…

The unlikely trio share their names with the founding families of York’s confectionary industry which means they’re guaranteed free entry to take one of our famous Guided Tours to learn all about the history of chocolate – from the rainforests of Central America 4,000 years ago to the iconic brands hitting the shelves today.

We tell the story of Chocolate Orange pioneers Terry’s, Fruit Pastilles and Kit Kat creators Rowntree’s and boiled sweet manufacturer Craven’s, among others! We’re opening our doors for a fortnight to anyone who shares a special bond with these confectionary connoisseurs.

It’s simple. If your forename or surname is Terry, Craven or Rowntree, the ultimate chocolate experience awaits.

How to claim your free tickets

To claim a free ticket, all a guest needs to do is show their photo ID at York’s Chocolate Story’s admissions desk when they arrive to make their booking. Full terms and conditions can be found here.

The story of York’s founding families

Mary Tuke: One strand of the Rowntree story can be traced all the way back to 1725. Mary and her family were Quakers who favoured the cocoa industry because it offered workers an alternative to alcohol. She met resistance from the Merchant Adventurers’ Company, whose rules determined that a licence was required in order to trade, and she was deemed ineligible being neither widow nor daughter of a member of the company.

Henry Isaac Rowntree: More than a century later, Henry bought the Tuke cocoa and chocolate business. In 1860, he joined the Rowntree business and two years later bought out the chocolate and cocoa-making department and a legend was born.

Joseph Rowntree: After early struggles, Henry’s older brother, Joseph, joined the business helping it to flourish. Rowntree’s Fruit Pastilles and then Fruit Gums were launched and, in 1897 after Henry died, the company released their famous Elect Cocoa. The factory continued to thrive and Joseph decided to use his wealth to tackle poverty through philanthropy to improve working and living conditions for factory workers.

Mary Ann Craven: After her husband died in 1860, Mary Craven ran the Craven’s business for more than 40 years, right up until her death in 1902. She wasn’t very tall and apparently used to have a high chair she would sit on so she could oversee the packing of the confectionery!

Joseph Terry: Around 1767, William Bayldon and Robert Berry established a business selling cough lozenges, lemon and orange candied peel and other sweets. In 1823, Joseph Terry married Robert Berry’s niece and joined the firm, later establishing ‘Terry and Berry’. The business was renamed ‘Terry’s’ five years later when Robert left the business. Clever use of the new railways saw the company’s products being sold in 75 towns across the north of England.

Frank Terry: Frank took over the business, along with his son Noel, after Joseph’s death in 1898. They established products such as Spartan, All Gold and Terry’s Chocolate Orange. Frank was knighted in 1936 and made a High Sheriff of York in 1945.

Discovering York: The Chocolate City

Rowntrees Factory York

Welcome to York, a city steeped in history, charm, and… chocolate! Nestled in the heart of North Yorkshire, York has earned its reputation as the “Chocolate City” for its rich heritage in all things cocoa-related. From its storied past as a thriving hub of chocolate production to its modern-day celebration of this delectable treat, York is a paradise for chocolate lovers around the world!

chocolate factory workers - York's chocolate story

A Sweet Legacy

The story of York’s love affair with chocolate dates back centuries, with the city playing a pivotal role in the development and distribution of this beloved indulgence. In the 19th century, York was home to some of the most renowned chocolate manufacturers in the world, including names like Terry’s, Rowntree’s, and Craven’s. These iconic brands not only put York on the map but also helped shape the global chocolate industry as we know it today.

York’s Chocolate Story: A Must-Visit Destination

No exploration of York’s chocolate heritage would be complete without a visit to York’s Chocolate Story, the ultimate destination for chocolate enthusiasts of all ages. Located in the heart of the city, York’s Chocolate Story offers visitors an immersive guided tour through the history of chocolate, from its ancient origins to its modern-day delights.

Immersive Experiences

Step inside York’s Chocolate Story, and you’ll find yourself transported back in time to the bustling streets of Victorian York, where the aroma of freshly made chocolate fills the air. Explore interactive exhibits, indulge in mouth-watering tastings, and witness skilled chocolatiers at work as they craft delectable treats right before your eyes.

Behind-the-Scenes Tours

One of the highlights of York’s Chocolate Story is its behind-the-scenes tours, offering a rare glimpse into the inner workings of a real chocolate factory. From the cocoa bean to the finished product, these tours reveal the secrets behind the chocolate-making process and provide fascinating insights into the art and science of chocolate production.

A guide demonstrates a chocolate workshop to a group of children

Celebrating Chocolate Culture

In addition to its chocolate attractions, York boasts a vibrant chocolate culture that permeates every corner of the city. From artisanal chocolate shops and cafes to chocolate-themed events and festivals, there’s no shortage of opportunities to satisfy your sweet tooth and immerse yourself in all things chocolate.

Plan Your Visit

Ready to experience the magic of York, the Chocolate City, for yourself? Plan your visit to York’s Chocolate Story today and discover why this historic city has earned its reputation as a chocolate lover’s paradise.

Book now!

The best ‘Chocolate Museum’ you’ll ever visit!

chocolatier making chocolate rain - York's Chocolate Story - chocolate museum

Unwrapping the sweet history of York’s Chocolate Story: More than just a chocolate museum

Welcome to York’s Chocolate Story, where every visitor has the opportunity to indulge in the rich history and delectable delights of chocolate. While often referred to as a chocolate museum, York’s Chocolate Story is much more than a mere collection of artifacts behind glass. It’s an immersive journey through time, exploring the fascinating origins and evolution of chocolate, right in the heart of one of England’s most historic cities.

External York's Chocolate Story - Chocolate museum

Delving into the delicious past

Step through the doors of York’s Chocolate Story, and you’ll find yourself transported back in time to the bustling streets of Victorian York, where the tantalising aroma of chocolate fills the air. Our expert tour guides will lead you on a mouth-watering adventure, uncovering the secrets of how chocolate went from being a sacred Mayan drink to the beloved treat enjoyed by millions around the world today.

Interactive experiences for all ages

At York’s Chocolate Story, we believe that learning should be fun, which is why we’ve curated a range of interactive experiences suitable for chocolate lovers of all ages. From hands-on demonstrations of chocolate-making techniques to tantalising tastings of artisanal chocolates, there’s something to delight every palate.

virtual factory at York's chocolate story - chocolate museum

Unravelling the mysteries behind the magic

Ever wondered how your favourite chocolate bar is made? Our behind-the-scenes tours offer a rare glimpse into the inner workings of a chocolate workshop, where you’ll witness skilled chocolatiers crafting mouth-watering treats right before your eyes. Prepare to be amazed as you discover the intricate process that transforms humble cocoa beans into the smooth, velvety chocolate we all know and love.

Educational and entertaining

While York’s Chocolate Story is undeniably a treat for the senses, it’s also an educational experience that provides valuable insights into the social, cultural, and economic impact of chocolate throughout history. From the harsh realities of the cocoa trade to the innovations that revolutionised chocolate production, our exhibits shed light on both the sweet and bitter aspects of this beloved indulgence.

A York's Chocolate Story guide demonstrates chocolate making - chocolate museum

Planning Your Visit

Located in the heart of York, just steps away from iconic landmarks such as York Minster and The Shambles, York’s Chocolate Story is easily accessible for visitors from near and far. Whether you’re a chocolate connoisseur or simply curious to learn more about the history of this delectable delight, a visit to York’s Chocolate Story promises to be an unforgettable experience for the whole family.

Book your chocolate adventure today

Ready to embark on a journey through the tantalising world of chocolate? Plan your visit to York’s Chocolate Story today and prepare to indulge your senses in a chocolate experience like no other. From the rich history to the mouth-watering tastings, there’s something to delight chocolate lovers of all ages. Join us as we unwrap the sweet secrets of York’s Chocolate Story and discover why it’s more than just a chocolate museum.

Book now!

5 Things do in York during May half-term

Mum and toddler at York's Chocolate Story

As May half-term approaches, families are eagerly seeking out exciting activities to fill their days with adventure and fun. Look no further than the historic city of York, where a plethora of captivating experiences await! From delving into the city’s rich chocolatey history to exploring its medieval marvels, there’s something for everyone in this enchanting city. Here are five must-do activities to ensure an unforgettable May half-term in York:

1. York’s Chocolate Story: Indulge in Sweet History

Embark on a delectable Guided Tour through time at York’s Chocolate Story, where you’ll uncover the fascinating tale of chocolate-making in the city. Delve into the secrets behind some of the world’s most famous chocolate brands, learn about York’s pivotal role in the history of chocolate, and even try your hand at crafting your own chocolate treats. With interactive exhibits and tantalising tastings, this experience is sure to satisfy the sweet tooth of visitors of all ages.

York Minster

2. Explore the Enchanting York Minster

Secondly, no visit to York is complete without a trip to the iconic York Minster, one of the largest and most magnificent cathedrals in Northern Europe. You can marvel at its stunning architecture, intricate stained glass windows, and rich history dating back over a thousand years. After that, take a guided tour to uncover the secrets of this architectural masterpiece.

Copyright © 2012 by Dan at https://www.flickr.com/photos/estudiante/7538051120

3. Walk Along the Ancient City Walls
Step back in time as you stroll along the ancient city walls that once fortified York against invaders. While offering panoramic views of the cityscape below, the walls provide a unique vantage point to admire York’s historic landmarks, including Clifford’s Tower, the picturesque River Ouse, and the quaint medieval streets below. Don’t forget to bring your camera to capture the breath-taking vistas and make memories that will last a lifetime.

York Shambles

4. Discover the Quirky Shambles
Wander through the charming streets of The Shambles, a medieval thoroughfare renowned for its crooked buildings, overhanging timber-framed facades, and quaint cobblestone lanes. Lose yourself in the maze of narrow alleyways lined with boutique shops, traditional pubs, and artisanal cafes. With its timeless charm and whimsical atmosphere, The Shambles is the perfect place to soak up the enchanting ambiance of old-world York.

5. Cruise Along the River Ouse
Lastly, you can experience York from a different perspective by taking a leisurely cruise along the picturesque River Ouse. Sit back, relax, and enjoy stunning views of the city’s historic landmarks, including York Minster, the medieval city walls, and the charming riverside architecture. Choose from a variety of guided sightseeing tours or opt for a romantic evening cruise under the stars. With onboard commentary providing insights into York’s fascinating history and culture, a river cruise is the perfect way to unwind and soak up the city’s scenic beauty during May half-term.

There’s plenty of fun things to do in York to create delightful memories with your family.  Discover more about the events at York’s Chocolate Story here and make the most of your time in York.

 

 

8 Famous Chocolate Brand Slogans

I heart chocolate bar

There have been many memorable slogans from chocolate brands over the years. Unwrap these famous taglines and see how many you recognise.

1. Have a Break…Have a KitKat®

KitKat® originated in York by Rowntree’s in 1935 as Rowntree’s Chocolate Crisp®. The four-finger bar, first released with the original slogan ‘Enjoy a break at teatime,’ transitioned to KitKat Chocolate Crisp® in 1937 and, eventually, KitKat® in 1949. The well-known ‘Have a Break…Have a KitKat®’ slogan has been in use since 1958

 

 


Unwrap more fun facts about York’s iconic chocolate brands on our
Facebook and Instagram.

 

2. It’s not for girls!

Controversial Yorkie® campaign faced sexism complaints, triggering an ASA investigation. Despite backlash, sales to females rose. Launched in 1976 by Rowntree’s, initially aimed at males with gender-stereotyped ads. Slogans like “not available in pink” were used until 2012, when removed from bars.

3. It’s not Terry’s, it’s mine

Terry’s, the famous York-based chocolate company, is known for Terry’s Chocolate Orange®. With slogans like ‘Smash it to pieces, love it to bits,’ ‘Tap it and Unwrap it,’ and ‘Don’t tap it…Whack it!,’ it gained further fame with the catchphrase ‘It’s not Terry’s, it’s mine’ from Dawn French’s ads. Terry’s Chocolate Orange® is a popular Christmas stocking filler.

 

4. Get the sensation

York Peppermint Pattie was invented by a York resident, but not the York we call home. Instead, it was York, Pennsylvania in the United States, that inspired this chocolate company. The famous campaign launched in 1972. The tagline is still used today, though the York Peppermint Pattie has changed owners and is now part of Hershey’s.

 

5. Only Smarties® have the answer

One of their oldest products, released in 1882 as Rowntree’s Chocolate Beans®. The sugar-coated chocolate drops re-branded as Smarties® in 1937 to appeal more to children. The slogan has been in use since the late 1970s.

 

Chocolate beans

 

6. Do you eat the red ones last?

Preceding ‘Only Smarties® have the answer’, ‘Do you eat the red ones last?’ was the main slogan, introduced in a catchy song for a TV advertisement, and it is still occasionally used today. The chocolates are coated in eight different colours: red, orange, yellow, green, blue, mauve, pink and brown. Do you eat your Smarties in a particular order?

 

Packet of Smarties with the multi coloured chocolates scattered around the box

 

7. Feel the bubbles

Aero® bars were introduced by Rowntree’s in 1935, initially only in the North of England. High sales meant the bars started to be sold across the country and then expanded internationally. The slogan featured in a 2009 campaign and reflects the bars “bubbly” texture.

 

Image of Aero white Bar in packet

 

8. Welcome to York. Where the men are hunky and the chocolate chunky

Another Yorkie® advert, this one emphasising the bar’s connection to York. Trains arriving at York Railway Station would pass a billboard that said “Welcome to”, followed by a picture of a Yorkie bar with the end unwrapped. This formed the slogan “Welcome to York. Where the men are hunky and the chocolate chunky”. We will leave it to you to decide how accurate it is.

How many of the famous chocolate slogans did you recognise? Unwrap centuries of the history of York’s chocolate industry on a tour, browse delicious chocolates in our shop or try one of our signature hot chocolates. Find out more here.

Five Types of Kit Kat Eater: Which One Are You?

KitKat bar opened

KitKat, the beloved chocolate wafer bar, has been delighting taste buds worldwide for decades.

While it’s common for our team at York’s Chocolate Story to see people simply breaking off a piece and savouring it, there are those who take their KitKat experience to a whole new level! In this blog, we’ll introduce you to five different types of KitKat enthusiasts who enjoy this classic treat in their own extraordinary ways…

The Traditionalist

Breaking kitkat in two

The Traditionalist savours their chocolate in the timeless ‘take a break’ fashion, meticulously breaking off one finger at a time and relishing the harmonious combination of chocolate and wafer. This cherished ritual aligns perfectly with Nestle’s original vision for the iconic treat.

The Dip and Dunker

Dunking chocolate in a cocoa

Dip and Dunk Devotees are all about the tactile experience. These KitKat enthusiasts believe in enhancing the flavour by dipping their wafer bar into different liquids. Popular choices include hot coffee, cold milk, or our speciality… a hot chocolate. The marriage of the chocolate and the dunked liquid creates a unique taste sensation that’s irresistible to these snackers.

The KitKat Sculptor

KitKat - eating chocolate

The Sculptor is a true artist, removing chocolate fragments from the KitKat to reveal the wafer beneath piece by piece. Sculptors appreciate the form and texture of this classic chocolate bar and are happy to take their time before enjoying the crispy wafer.

 The Chomper

kitkat - double bite

With no holds barred  approach, Chomper’s boldly unwrap the KitKat and sink their teeth into the solid bar. This audacious act often leaves local onlookers bewildered, yet the Chomper remains undeterred, unwilling to waste a single moment savoring this delectable delight.

The Kool Kats

Chocolate bar in red foil

Perfectly refrigerated, kool kats adore their chilled and crispy chocolate wafer bars. They take immense pleasure in the delightful sound of snapping chocolate. Just as we do during our chocolate tasting sessions on our tour.

KitKat enthusiasts come in all shapes and sizes, each with their own unique way of enjoying this iconic chocolate bar. Whether you’re a Traditionalist, Sculptor, Chomper or a Kool Kat your love for KitKat is something to be celebrated.

 

Why do we love chocolate at Christmas?

Christmas Chocolates

Chocolate and Christmas are synonymous, and many of us would be lost without our Terry’s Chocolate Orange first thing morning on December 25th (no judgment, it’s Christmas!). But that isn’t all for our festive obsessions; advent calendars, Santa Selection, Celebration Boxes, and After eights all bring back memories of childhood treats. It just wouldn’t be Christmas without some lovely chocolate!

Why is chocolate so important in our Christmas experience?

A Cocoa pod and grinding tool

The Origins of Chocolate

Chocolate has always been used to celebrate and mark special occasions. The Olmecs, Mayans and Aztecs, the first people to create chocolate, in the form of Xocolatl. They used it in various ceremonies, marking marriages, celebrating births, and even as part of the Aztec’s human sacrifice rituals. The significance wasn’t lost on the European invaders, who took it back to Europe as high-status gifts.

We explore the early story of chocolate in Yorks’s Chocolate Story tour, and we also have lots of lovely treats and samples for you to try as well.

Chocolate grew in popularity in Europe and the Middle East, and giving chocolate as gifts became a way of showing your wealth and sophistication. One of the first recorded high-profile giving of chocolate gifts is none other than Queen Victoria, who gave chocolate as gifts to soldiers. This quickly became a new fashion and all across Europe giving chocolate at Christmas became all the rage. 

A variety of Terry's Chocolate Oranges

Chocolate Christmas gifts

At first chocolate Christmas gifts were very expensive and might be the only gift a person would receive. Similar to Charlie and the Chocolate Factory! As it became more commonplace, classic Christmas gifts were developed early on in York, with well-known treats like Terry’s Chocolate Orange, After Eights, and KitKats all being first made in York, and started making their way into Christmas stockings soon after.

Other holiday traditions not initially associated with chocolate also took on a chocolatey twist. Chocolate Yule logs are started as real logs placed on the roaring fire. Hanukah traditions also started incorporating chocolate gift-giving for children.

As early as the 1930’s chocolatiers started especially catering for Christmas gifts, with special wrapping and even flavours! York’s chocolatiers were pioneers in this, with many of their seasonal gifts becoming specially tailored to appeal to gift-givers.

Today there is plenty of competition for chocolaty treats at Christmas. York’s finest festive fare is still some of the best-known threats around though. If you are in York, or looking for a holiday excursion, York’s Chocolate Story not only tells the history of how chocolate becomes our most popular gift but also has several Christmas-themed workshops, from festive truffle rolling to making festive treats with Santa Himself!

The Chocolate Industry and Slavery

Chocolate Masterclass

Here at York’s Chocolate Story we unwrap centuries of the history of chocolate. We believe it is important to be aware of the role colonisation and slavery have played in the chocolate trade. Slavery is an ongoing problem in cocoa production and steps are being taken to help eradicate it from the chocolate industry.

History of the Chocolate Industry and Slavery

While the Portuguese were the first Europeans to encounter cocoa, the Spanish became involved in cocoa production first. After their conquest of central America in the 16th century, they introduced an “encomienda” system. The Spanish Crown granted colonisers the legal rights to the labour of the native non-Christian population. The colonisers forced them to work in horrific conditions.

Demand for cocoa increased dramatically in the mid-to-late 17th century because drinking chocolate became popular amongst upper classes in Europe. The first cocoa house in England house opened in London in 1657. Cocoa beans were shipped to Europe from New Spain (Mexico), Ecuador and Venezuela. By the late 17th century, the labour force had shifted to mainly enslaved Africans. They were transported across the Atlantic in terrible conditions and forced to work on cocoa and sugar plantations throughout South America and the Caribbean.

Throughout the 18th century Britain directly profited from the slave trade and slavery. Tea, coffee, sugar and cocoa poured into ports as colonial products.

York’s Chocolate Industry’s Involvement

York’s Quaker chocolate manufacturers often purchased cocoa from British and other European colonies. These companies included some of York’s most recognisable, like Rowntree’s. However, as philanthropists, Quakers were one of the leading voices in the abolition movement. The Tuke family, responsible for the Retreat hospital in York, helped to fund the election campaign of William Wilberforce. He was a prominent anti-slavery campaigner and philanthropist.

With the abolition of the slave trade throughout the British Empire in 1807, and slavery as an institution in 1833, colonial indenture developed as a bonded labour system used on cocoa farms in European held Caribbean and West Africa. As slaves were freed, they had little choice but to continue working on plantations with little pay and poor conditions. Colonial indenture was eventually abolished in 1920. An investigation by The Rowntree Society into the history of the Rowntree’s supply chain has revealed they benefitted from colonial indenture. In the 1890s Rowntree & Co purchased multiple plantations in British colonies (the islands of Dominica, Jamaica and Trinidad). Research is ongoing into how the company benefitted from the forced labour of enslaved and indentured people.

British chocolate manufacturers also bought cocoa from the West African Islands colonised by Portugal, such as Sao Tome and Principe. While companies raised concerns about slavery on these plantations and even sent a journalist to investigate, they continued to buy ingredients from the regions. They believed they could address the issue of slavery through diplomatic channels. This failed and in 1909 the chocolate manufacturers publicly announced they were going to buy cocoa from elsewhere.

The Modern Chocolate Industry and Slavery

The abolition of the transatlantic slave trade and the colonial indenture system did not end slavery in chocolate production.

Despite major brands vowing to stop using cocoa harvested by children two decades ago, child labour in modern day chocolate production is unfortunately still a huge problem. The chocolate industry is still guilty of human rights abuses because these children, often victims of human trafficking, work for low pay in terrible conditions.

Modern Initiatives to End Slavery in Chocolate Production

York’s Chocolate Story are Partners to Callebaut. Their program Forever Chocolate aims to make sustainable chocolate with no child labour the normal across the industry by 2025.

Callebaut’s involved in the World Cocoa Foundation establishing CocoaAction and they are going to go beyond the initiative.

Forever Chocolate has four main aims: to lift farmers out of poverty, eradicate child labour, become carbon and forest positive and have 100% sustainable ingredients in all of their products.

Callebaut is aiming to start a movement with their industry partners, governments, NGO’s and consumers to meet these aims.

York’s Chocolate Story’s shop stocks a range of chocolates from suppliers that are making leaps in terms of sustainability.

Find out more about York’s Chocolate Story here

Text reads: team chocolate

Sources:

https://www.slavefreechocolate.org/children-slavery-cocoa

https://www.rowntreesociety.org.uk/news/statement-on-rowntree-colonial-histories/

https://www.washingtonpost.com/graphics/2019/business/hershey-nestle-mars-chocolate-child-labor-west-africa/

https://cocoarunners.com/2021/09/not-so-sweet-the-dark-history-of-chocolate/

https://chocolateclass.wordpress.com/2019/03/15/the-intertwined-history-of-chocolate-and-slavery/

https://www.barry-callebaut.com/en-GB/group/forever-chocolate-our-plan-make-sustainable-chocolate-norm

8 Famous Chocolate Brand Slogans

I heart chocolate bar

There have been many memorable slogans from chocolate brands over the years. Unwrap these famous taglines and see how many you recognise.

1. Have a Break…Have a KitKat®

KitKat® was invented in York by Rowntree’s and introduced in 1935 as Rowntree’s Chocolate Crisp®. It used the original slogan, ‘Enjoy a break at teatime’ with the four-finger bar, the first to be released. It became the KitKat Chocolate Crisp® in 1937 and eventually just KitKat® in 1949. The well-known slogan ‘Have a Break…Have a KitKat®’ has been used since 1958.

KitKat advert featuring the famous “Have a break…Have a KitKat” slogan

Unwrap more fun facts about York’s iconic chocolate brands on our Facebook and Instagram.

2. It’s not for girls!

The Yorkie® campaign attracted controversy, including an investigation by the Advertising Standards Agency after complaints of sexism. Interestingly, however the campaign led to an increase in sales of the bar to females. Yorkie®, introduced by Rowntree’s in 1976, takes its name from its home city of York. From the start the marketing campaigns targeted a male audience and used other slogans based on gender stereotypes as part of their marketing, such as “not available in pink”. Yorkie removed the slogan from the bars in 2012.

3. It’s not Terry’s, it’s mine

Terry’s is another famous chocolate company that originated in York. Terry’s Chocolate Orange® has had a range of famous marketing slogans including, ‘Smash it to pieces, love it to bits,’ ‘Tap it and Unwrap it,’ ‘Don’t tap it…Whack it!’ and of course ‘It’s not Terry’s, it’s mine’ made famous by the Dawn French advertising campaigns. Terry’s heavily promote it at Christmas as a popular stocking filler.

Terry’s Chocolate Lemon with one of their famous slogans on top

4. Get the sensation

York Peppermint Pattie was invented by a York resident, but not the York we call home. Instead, it was York, Pennsylvania in the United States, that inspired this chocolate company. The famous campaign launched in 1972. The tagline is still used today, though the York Peppermint Pattie has changed owners and is now part of Hershey’s.

5. Only Smarties® have the answer

One of their oldest products, released in 1882 as Rowntree’s Chocolate Beans®. The sugar-coated chocolate drops re-branded as Smarties® in 1937 to appeal more to children. The slogan has been in use since the late 1970s.

6. Do you eat the red ones last?

Preceding ‘Only Smarties® have the answer’, ‘Do you eat the red ones last?’ was the main slogan, introduced in a catchy song for a TV advertisement, and it is still occasionally used today. The chocolates are coated in eight different colours: red, orange, yellow, green, blue, mauve, pink and brown. Do you eat your Smarties in a particular order?

7. Feel the bubbles

Aero® bars were introduced by Rowntree’s in 1935, initially only in the North of England. High sales meant the bars started to be sold across the country and then expanded internationally. The slogan featured in a 2009 campaign and reflects the bars “bubbly” texture.

8. Welcome to York. Where the men are hunky and the chocolate chunky

Another Yorkie® advert, this one emphasising the bar’s connection to York. Trains arriving at York Railway Station would pass a billboard that said “Welcome to”, followed by a picture of a Yorkie bar with the end unwrapped. This formed the slogan “Welcome to York. Where the men are hunky and the chocolate chunky”. We will leave it to you to decide how accurate it is.

How many of the famous chocolate slogans did you recognise? Unwrap centuries of the history of York’s chocolate industry on a tour, browse delicious chocolates in our shop or try one of our signature hot chocolates. Find out more here.

The Ultimate Chocolate Gift Guide

It’s the most chocolate-y time of the year! That’s right, Christmas is just around the corner and that means one thing and one thing only… CHOCOLATE (and lots of it)! But, with so much chocolate out there, we wanted to share our chocolate gift guide filled with chocolate for you to share with loved ones (or… keep to yourself) throughout the festive season!

  1. Christmas isn’t Christmas without a box of chocolates (or 10). And we think our Gourmet Pudding Selection is just too good not to indulge in this Christmas! From Jam Roly Poly to Sticky Toffee Pudding, these chocolates will give you the delicious taste of nostalgia that we all love at this time of year!
     

2. Money might not buy happiness, but chocolate coins certainly help! Perfect for stuffing stockings or nibbling around the Christmas tree, chocolate coins are a festive classic that never goes amiss!

 3. Fancy yourself as a star baker? Why not try out one of our bake-at-home brownie kits! Decadent, gooey, chocolate-filled brownies, what’s not to love?!

4. Fans of dark chocolate, look no further! Our trio of Christmas Library Bars is simply made for you! With a delightful selection of dark chocolate, featuring festive flavours like Christmas Pudding and Winter Fruits with Cinnamon – this is a seasonal selection not to be missed!

5. If white chocolate is right up your street, fear not! Our White Chocolate Reindeers are exactly the Christmas treat you’re looking for!

6. Why stop at eating chocolate when you can drink it too?! Indulge in a Winter Warming Spiced Hot Chocolate aka Christmas in a mug.

7. Sprouts you’ll actually want to eat?! That’s right, tasty sprouts do exist… in chocolate form of course!

8. Simply can’t decide which chocolate is your favourite? Well, why decide when you can have them all! An 18-bar collection is sure to tide you over until at least the new year and you’ll be sure to have found lots of new favourites by the time you’re done!

9. The best kind of snowballs are the ones you can eat! With orange, salted caramel and peanut butter flavoured chocolate snowballs in our collection, you’ll never be stuck for choice!

10. It just wouldn’t be Christmas without him… Chocolate Santa is the non-negotiable guest at every Christmas party and our Santa Lolly Pops are no exception!

With all of this chocolate at your fingertips, you’re certain to have a chocolate filled Christmas, New Year (and quite possibly 2021) – enjoy!

Buy anything from our chocolate gift guide? share your pictures with us on Instagram!