8 Famous Chocolate Brand Slogans

There have been many memorable slogans from chocolate brands over the years. Unwrap these famous taglines and see how many you recognise.

1. Have a Break…Have a KitKat®

KitKat® originated in York by Rowntree’s in 1935 as Rowntree’s Chocolate Crisp®. The four-finger bar, first released with the original slogan ‘Enjoy a break at teatime,’ transitioned to KitKat Chocolate Crisp® in 1937 and, eventually, KitKat® in 1949. The well-known ‘Have a Break…Have a KitKat®’ slogan has been in use since 1958



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2. It’s not for girls!

Controversial Yorkie® campaign faced sexism complaints, triggering an ASA investigation. Despite backlash, sales to females rose. Launched in 1976 by Rowntree’s, initially aimed at males with gender-stereotyped ads. Slogans like “not available in pink” were used until 2012, when removed from bars.

3. It’s not Terry’s, it’s mine

Terry’s, the famous York-based chocolate company, is known for Terry’s Chocolate Orange®. With slogans like ‘Smash it to pieces, love it to bits,’ ‘Tap it and Unwrap it,’ and ‘Don’t tap it…Whack it!,’ it gained further fame with the catchphrase ‘It’s not Terry’s, it’s mine’ from Dawn French’s ads. Terry’s Chocolate Orange® is a popular Christmas stocking filler.


4. Get the sensation

York Peppermint Pattie was invented by a York resident, but not the York we call home. Instead, it was York, Pennsylvania in the United States, that inspired this chocolate company. The famous campaign launched in 1972. The tagline is still used today, though the York Peppermint Pattie has changed owners and is now part of Hershey’s.


5. Only Smarties® have the answer

One of their oldest products, released in 1882 as Rowntree’s Chocolate Beans®. The sugar-coated chocolate drops re-branded as Smarties® in 1937 to appeal more to children. The slogan has been in use since the late 1970s.


Chocolate beans


6. Do you eat the red ones last?

Preceding ‘Only Smarties® have the answer’, ‘Do you eat the red ones last?’ was the main slogan, introduced in a catchy song for a TV advertisement, and it is still occasionally used today. The chocolates are coated in eight different colours: red, orange, yellow, green, blue, mauve, pink and brown. Do you eat your Smarties in a particular order?


Packet of Smarties with the multi coloured chocolates scattered around the box


7. Feel the bubbles

Aero® bars were introduced by Rowntree’s in 1935, initially only in the North of England. High sales meant the bars started to be sold across the country and then expanded internationally. The slogan featured in a 2009 campaign and reflects the bars “bubbly” texture.


Image of Aero white Bar in packet


8. Welcome to York. Where the men are hunky and the chocolate chunky

Another Yorkie® advert, this one emphasising the bar’s connection to York. Trains arriving at York Railway Station would pass a billboard that said “Welcome to”, followed by a picture of a Yorkie bar with the end unwrapped. This formed the slogan “Welcome to York. Where the men are hunky and the chocolate chunky”. We will leave it to you to decide how accurate it is.

How many of the famous chocolate slogans did you recognise? Unwrap centuries of the history of York’s chocolate industry on a tour, browse delicious chocolates in our shop or try one of our signature hot chocolates. Find out more here.

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