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8 Famous Chocolate Brand Slogans

14th Apr 2026

There have been many memorable slogans from chocolate brands over the years. Unwrap some of the most famous taglines from iconic York-based brands and see how many you recognise.

Kitkat Pack

1. Have a Break…Have a KitKat®

KitKat® was first created in York by Rowntree's in 1935, originally named Rowntree’s Chocolate Crisp. The now-iconic four-finger bar launched with the slogan “Enjoy a break at teatime,” before being rebranded as KitKat® Chocolate Crisp in 1937, and simply KitKat® in 1949.

Its famous tagline, “Have a Break…Have a KitKat®,” has been used since 1958 and remains one of the most recognisable advertising slogans today.

Chocolate Photos

2. It’s not for girls!

The Yorkie® campaign sparked controversy after facing sexism complaints, prompting an investigation by the Advertising Standards Authority. Despite the backlash, sales to women actually increased.

Originally launched in 1976 by Rowntree's, Yorkie® was marketed primarily at men, with adverts leaning heavily on gender stereotypes. Campaign lines such as “not for girls” and “not available in pink” became widely known, remaining part of the branding until 2012, when they were removed from the packaging.

Terrys Chocolate Orange Photo 1

3. It’s not Terry’s, it’s mine

Terry's, the famous York chocolatier, is best known for the iconic Terry's Chocolate Orange®. With memorable slogans like “Smash it to pieces, love it to bits,” “Tap it and unwrap it,” and “Don’t tap it…whack it!”, the brand became a household favourite.

It gained further popularity through adverts featuring Dawn French, whose catchphrase “It’s not Terry’s, it’s mine” became widely recognised. Today, Terry’s Chocolate Orange® remains a classic Christmas stocking filler.

Chocolate Beans Scaled

5. Only Smarties® have the answer

One of their oldest products, Smarties® was first released in 1882 as Rowntree’s Chocolate Beans® by Rowntree's. The colourful, sugar-coated chocolate drops were rebranded as Smarties in 1937 to better appeal to children.

Their well-known slogan has been in use since the late 1970s, helping to cement Smarties as a much-loved classic.

Smarties Photo

6. Do you eat the red ones last?

Preceding the well-known “Only Smarties® have the answer,” the earlier slogan “Do you eat the red ones last?” was introduced through a catchy TV advert song and is still occasionally referenced today.

The chocolate sweets come in eight colours: yellow, red, orange, green, blue, pink, brown and voilet.

Do you have a favourite way of eating your Smarties?

Aero White Medium

7. Feel the bubbles

The Aero® chocolate bar, introduced by Rowntree’s in 1935 as the original bubbly, melt-in-your-mouth chocolate sensation, has featured a variety of advertising slogans over the years, including “Melt into the moment,” “Feel the bubbles,” and “Irresistabubble,” through to today’s “Share a bubble,” all of which highlight the bar’s distinctive “bubbly” texture, which remains its signature feature today.

Yorkie Welcome To York

8. Welcome to York. Where the men are hunky and the chocolate chunky

Another Yorkie® advert, this one emphasising the bar’s connection to York. Trains arriving at York Railway Station would pass a billboard that said “Welcome to”, followed by a picture of a Yorkie bar with the end unwrapped. This formed the slogan “Welcome to York. Where the men are hunky and the chocolate chunky”. We will leave it to you to decide how accurate it is.

How many of the famous chocolate slogans did you recognise? Unwrap centuries of the history of York’s chocolate industry on a tour, browse delicious chocolates in our shop or try one of our signature hot chocolates.

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